Why influencer marketing costs are skyrocketing – and how smart brands are adapting
Exclusivity and luxury go hand-in-hand but brands must be prepared to protect their public narratives from influencers/creators
Part 2 of key factors to consider when recruiting your influencers. Plus: how Cannes went from influencer snobs to lovers over the past decade
Some serious inspo is coming your way. Plus: the factors influencing paying your influencers correctly
Can you believe we’re almost halfway through the year?
Missing out on huge opportunities, bad optics and backlash. How one brand’s demise is another brand’s win…
Virtual influencers: Brilliant marketing or boring gimmick? And does Gen Z care?...
Drink brand, Poppi, puts lifestyle over product with their sweatpant strategy that’s blowing up. Plus: Is Stagecoach more lucrative than Coachella for brands?
Influencer marketers take note! These are some of the best ideas generated by leading brands.
Influencer agencies have to adapt to the changing landscape in the creator economy. Plus: PETA’s hilarious campaign and Amazon’s dominance in influencer driven partnerships revealed
Amazon and TikTok home the largest influencer-driven purchases, but the industry needs to evolve to keep up with low consumer morale…
Anything Swift touches turns to gold and brands are eager to jump on the train.
