The Engagement Rate
An industry bulletin for marketing pros.
E.l.f cosmetics jumps on the bandwagon, plus inside the industry’s latest spending habits
Two to three years ago, TikTok micro-influencers with followings between 5-20k charged around $1-$3k per post, but today that range has increased to $3-5k
Discover how to build authentic connections, use data-driven insights, and leverage powerful tools for impactful campaigns.
Influencer marketing exists in the context of all the creators that have come before it…
Plus: Undisclosed sponsored content is getting out of hand!
It’s targeting Gen Z with some cult favorites. But pretty PR packages to its list of influencers won’t cut it anymore!
States are clamping down on misleading advertising to protect consumers.
It looks like Cannes Lions 2024 was the influencer / creator event of the year…
Plus: Must-know creator and influencer trends
With a whole new AI platform that can push your ad/influencer campaigns to new heights. Plus: how a moving company uses influencer marketing
Make it authentic, but also don’t post too late but make sure quality is good but also what’s the follow-up? Navigating the zeitgeist for trend-spotting is a skill-set.
Plus: YouTube is banking on creator 'stars'
