The Engagement Rate

An industry bulletin for industry pros.

Hi, hello! It’s been a quieter week in the influencer game post Super Bowl. However, new reports have dropped and we’re getting ready for another wave of award seasons!

IBM tests Adobe's Firefly for personalized marketing at scale

IBM's flirtation with Adobe's Firefly is more than a tech gimmick—it's a glimpse into the future of marketing. They've tested the waters and the results are in: AI-generated content is not just keeping up with traditional marketing strategies, it's outpacing them, generating a whopping 26 times more engagement. This isn't just about making prettier ads; it's a seismic shift in how we think about creativity and productivity in the marketing realm. IBM's move, spotlighted in a recent case study, isn't just about efficiency; it's a bold statement on the potential of AI to revolutionize marketing by making personalized content at scale a reality. In a nutshell, Firefly is proving that the future of marketing lies in the hands of AI, blending creativity with technology to unlock new possibilities for engagement.

^{Sponsored by Insider Intelligence}

Unlock the future of video marketing: Dive into 2024's trends 🚀

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How one post led to 100 brands

In a digital landscape saturated with million-dollar campaigns and meticulously curated feeds, Cameron (cmrn.rides) flipped the script with a simple yet impactful post that transformed every comment section into a lively party. His proposition was clear: "If a brand comments on this video, I'll buy something from that brand." This marked not just a challenge but an invitation for brands to engage, connect, and play in the realm of new-age influencer marketing.

The response was nothing short of a viral explosion, as brands seized the opportunity to be a part of the conversation. Brands including Swiggy, Cars24 India, Be Bodywise, Starbucks India, Youtube India, and Reliance Jio jumped in with strategic and playful comments. It wasn't merely about Cameron getting freebies; it was the creation of a "buyable moment." The post turned into a live show, a dynamic dialogue between Cameron, the brands, and a captivated audience watching the shopping spree unfold in real-time.

Cameron's approach offers valuable lessons for the future of influencer marketing. The key takeaways include the paramount importance of authenticity, emphasizing genuine and relatable content. The currency of engagement reigns supreme – create experiences, spark conversations, and invite your audience to be part of the narrative. Building a sense of community is crucial; it's about connections, not just transactions. Finally, humor emerges as a powerful tool – a touch of lightheartedness goes a long way in building rapport and ensuring your content is memorable. As brands navigate the evolving landscape of influencer marketing, Cameron's "buyable moment" serves as a playbook, encouraging them to embrace the era of engagement, authenticity, and community. Sometimes, the most impactful marketing emerges from unexpected places, reminding us that all it takes is one post and a genuine willingness to connect.

CEOs are LinkedIn Influencers

In the ever-shifting digital landscape, LinkedIn has emerged as the unsung hero for CEOs looking to make their mark. While the rest of the internet dances to the chaotic rhythm of updates and hot takes, LinkedIn stands out as a beacon of professional cool. Yet, many top execs are still on the sidelines, not quite catching the beat.

Here’s the quick mixtape for bumping up your CEO’s LinkedIn game:

1. Hit the trending beat: Think of LinkedIn’s trending timelines as the main stage. Getting your CEO’s thoughts featured here? Pure headline gold without the traditional media scramble.

2. Newsletter groove: LinkedIn newsletters are the comeback track for email, putting your CEO’s insights on repeat in stakeholders' inboxes. It’s where thought leadership meets personal touch.

3. Influencer jam session: Start with the talent inside your company before branching out. Mixing it up with LinkedIn’s thought leaders amplifies your CEO’s voice in the most authentic way.

Time to remix the strategy. LinkedIn is the platform where cool, collected, and connected leadership thrives. With these moves, your CEO won’t just join the conversation; they’ll lead it.